The Tsukuba University Athletic Department is established within Tsukuba University with the vision of “creating the best school sports program.” The department aims to achieve educational reforms through sports. It focuses on three main principles: establishing sports activities for which the school is responsible and fostering human resources, creating contribution projects that maximize the value of having sports in school, and widely sharing these efforts with schools nationwide to create new school sports jointly. It aims for a transformation in school sports education.

https://www.tsukubaowls.com/mission

The partnership project between Tsukuba University Athletic Department and Achievement Corporation has started the “effect verification” of the Achievement Technology Course. By effectively utilizing the techniques taught in Achievement’s public training, we will objectively demonstrate the necessary process to acquire the “power to achieve goals” together with Tsukuba University Athletic Department.

https://corp.achievement.co.jp/news/press/tsukubaad01/

In recent years, various troubles have come to light in school sports. The underlying cause is a prevailing win-at-all-costs mentality, where both coaches and athletes feel bound by the belief that “if you don’t win, there’s no meaning,” leading to various distortions. Also, habits of controlling athletes through high-pressure reprimanding, threats, punishments, etc., persist. To challenge these values and refocus on the original purpose of sports, Tsukuba University established the “Athletic Department” to maximize the value of sports and bring about changes in school sports. In light of this, President Kyosuke Nagata of Tsukuba University, who is leading this initiative, was invited to dialogue with Satoshi Aoki of Achievement Corporation.

https://leaders-lounge.achievement.co.jp/archives/3977